Young men choose Shaikh Mohammed as ‘Coolest Celebrity’
By a staff reporter
17 September 2007
DUBAI — Young men in the Gulf region have ranked His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, as the ‘Coolest Celebrity’, according to a recent survey published in Communicate magazine.
The survey, commissioned by Communicate and carried out in August by a Dubai-based youth marketing agency called Out of Bounds, asked 500 men and women living in various countries across the Gulf whose ages range between 15 and 24 to name their coolest, second coolest, least cool, and second least cool celebrities.
Shaikh Mohammed was chosen as the ‘Coolest Celebrity’ by the 250 male respondents. Overall response from the total number of survey participants, meanwhile, ranked him fourth, next to three American actors Brad Pitt, Johnny Depp and George Clooney.
“It was interesting to see Shaikh Mohammed taking a top spot alongside such well-known global celebrities,” says Communicate Editor Scott MacMillan. “This is especially notable because a majority of the respondents do not even live in Dubai, and only 10 per cent of them were UAE nationals.” Of the respondents, 20 per cent were Saudis, 10 per cent each were Egyptians, Emiratis, Indians, Jordanians, Kuwaitis and Lebanese, and five per cent each were Americans, Europeans, Qataris and Syrians. All respondents were GCC residents and 227 lived in the UAE. Of the 20 celebrities deemed ‘coolest’, nine were Arabs and of the 20 ‘least cool’, all were Westerners.
Britney Spears topped the ‘uncool’ list of the survey, with more than twice as many respondents choosing the American pop star as the ‘least cool’ or ‘second least cool’ celebrity than the runner-up, British singer Victoria Beckham.